Agents: Turn Any Offer Into a Win — Your Counter-Offer Comeback Playbook

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In today’s market, counter-offers aren’t just part of the deal—they are the deal. With 68% of sales involving at least one counter-offer (NAR) and inventory up 5–20% (Altos Research), your negotiation skills determine whether your pipeline grows… or your deals quietly die on the vine.

A sloppy counter can tank momentum.
A strategic counter can earn you thousands more and keep both sides motivated.

Below are the seven counter-offer strategies top-earning agents use every single day to protect deals, boost commissions, and create their best year ever—no matter what the market throws at them.

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1️⃣ Anchor Your Counter with Market Data and Net Sheets
📊 Facts beat feelings every time.

Use a fresh CMA to justify your numbers.
If homes are closing at 101% of list → support your higher counter.
If closings are dipping to 92% → guide your seller to meet the market.

A clean, clear net sheet keeps expectations realistic and emotions under control.

💡 Success Secret: Always run a new CMA before every counter. Power comes from current data.


2️⃣ Uncover Their True Priorities
🤝 Price isn’t always the battle—terms often are.

Call the other agent and ask:
“What’s most important to your client?”

Closing dates, concessions, lease-backs, or waived inspections may matter more than price.

💡 Success Secret: A strong, well-qualified buyer at a slightly lower price often beats a shaky full-price offer. Use the Ultimate Addendum (Premier & Elite Coaching) to verify credit, employment, and funds.


3️⃣ Defuse Emotions with Empathy
💬 When sellers get emotional, deals get fragile.

Use this script:
“I understand this offer feels disappointing, but these buyers are trying to buy your home. Let’s focus on them—not the ones who didn’t even offer.”

Then go right back to your CMA and net sheet.

💡 Success Secret: Highlight positives—lease-back, ideal timeline, fewer contingencies—to shift their focus from price to value.


4️⃣ Close Gaps with a Split-the-Difference Strategy
⚖️ A classic because it works.

$500K list vs. $480K offer? → Counter at $490K.
NAR reports 45% of agents closed deals this way in 2024.

💡 Success Secret: Counter every offer. Momentum kills friction. Your first offer is often your best—or your only.

Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX


5️⃣ Push for Commitment with a Closing Question
❓ Hesitation destroys progress. This restarts it.

Ask:
“What would happen to your plans if we accepted this offer as written?”

Then stay quiet. Silence forces clarity.

💡 Success Secret: Pre-qual sellers early. If they don’t know where they’re going, their decision-making will be slow—even on great offers.


6️⃣ Distinguish Lowball Offers from Market-Based Offers
🔍 Sometimes the offer isn’t low… the market is shifting.

Set yourself up as a “buyer” in your listing’s neighborhood so you receive all new listings and closings automatically.

💡 Success Secret: Monitor activity weekly. Adjust counter strategies before the market surprises you.


7️⃣ Stay Sharp with a Counter-Offer Cheat Sheet
📝 Consistency = confidence.

Your core checklist:

• Run a new CMA
• Identify true priorities
• Defuse emotions, pivot to data
• Split reasonable gaps
• Ask the commitment question
• Always counter—never reject outright
• Verify buyer strength with the Ultimate Addendum


🚀 Take Action Now
Deals don’t fall apart—they’re negotiated apart.
When you counter with strategy, skill, and confidence, you keep contracts alive and commissions flowing.

Top agents don’t wait for perfect offers.
They create them.

👉 Ready to stop losing closings and start winning bigger this year?
Visit https://PremierCoaching.com

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Counter everything. Keep deals alive. Make this your million-dollar year.

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