The 2026 Real Estate Lead Generation Playbook
🎙️ Welcome Back to America’s #1 Daily Real Estate Podcast
Hosted by Tim & Julie Harris, top international real estate success coaches and eXp Realty sponsors.
If you’re serious about success, it’s time to align with leaders who have helped agents scale faster, attract more clients, and build lasting wealth.
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📲 Or text Tim directly at 512-758-0206
Your future in real estate starts here.
💥 Crush 2026 Before It Crushes You
Want more listings in 2026? Start here.
Tim & Julie Harris reveal how top producers are staying ahead with:
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Smart lead generation
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Magnetic branding
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Simple systems that keep pipelines full
✅ Perfect for real estate agents ready to level up in 2026.
👉 Claim your spot now: https://HarrisMastermind.com
Let’s simplify this.
If lead generation feels overwhelming, expensive, or chaotic, it’s because you’ve been taught to chase complexity instead of control—new apps, new funnels, new tactics every month.
The 2026 market does not reward noise.
It rewards clarity, consistency, and conversation.
If your lead generation plan can’t be executed every single day—without stress or confusion—it’s not a plan. It’s a distraction.
✨ HUGE Announcement! ✨
Everything from today’s show (yes, the notes too!) is waiting inside our Daily Newsletter.
You’ll get lead gen strategies, real estate scripts & success plans — FREE.
👉 Grab it now: https://harrisrealestatedaily.com/
💡 Big Takeaway
The most powerful lead generation playbook for 2026 fits on one index card.
It doesn’t require five platforms or a $5,000 monthly budget.
It requires discipline, simple dialogue, and a commitment to doing the basics exceptionally well.
As we teach in Harris Rules:
Simple systems solve complex problems.
This playbook has only two parts:
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Active Prospecting (voice-to-voice income)
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Passive Nurture (predictable, compounding income)
1️⃣ Active Prospecting
(Proactive Lead Generation | High-Intensity Income)
This is the income engine.
This is where listings are created—not “worked on.”
Active Prospecting means voice-to-voice contact with people who already know you or have already raised their hand.
If you can’t directly trace an activity to an appointment, it doesn’t belong here.
⏱️ The System: The Two-Hour Power Hour
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Time: 8:00–10:00 AM
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Goal: Set 2 appointments per day
These are the most important two hours of your business day. Protect them like your income depends on it—because it does.
🎯 The Targets (Keep It Simple)
☎️ 1. Lead Follow-Up (Daily — Non-Negotiable)
Every new lead is contacted the same day.
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Calls first
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Texts and emails second
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No letting the pile grow
Best Practice:
Unfollowed-up leads don’t go cold—they go to another agent.
Daily follow-up keeps your pipeline clean, calm, and profitable.
🗂️ 2. Database Contacts (Past Clients & SOI)
These are not “nurture-only” contacts. These are real conversations.
Daily calls focused on:
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Checking in using the F-O-R-D conversation framework
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Sharing relevant market insight
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Asking directly for business and referrals
Rule:
If someone is in your database, you should feel comfortable calling them.
If you’re not calling your database, you’re ignoring your highest-ROI asset.
🧠 Perspective Shift
This is where you earn the right to everything else in your business.
If 8:00–10:00 AM is spent scrolling, organizing, or “getting ready,” you’re choosing busyness over income.
Your future income is determined by what happens during these two hours.
Nothing is more important than setting new appointments daily.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
2️⃣ Passive Nurture
(Predictable, Compounding Income)
Once voice-to-voice contact is made, nurture takes over.
This is in addition to, not instead of, your morning Power Hours.
This is how relationships deepen, trust compounds, and future listings appear—without pressure.
🔁 The System: The 36-Touch Relationship Plan
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Goal: Reach the 50% SOI engagement benchmark
This isn’t marketing.
This is staying meaningfully connected.
🧰 The Tools
📞 High-Value Calls (4× Per Year)
Use Annual Equity or Market Check-Ins. Lead with:
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Financial insight
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Home value trends
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Strategy—not sales
This positions you as a trusted advisor, not a salesperson.
📊 Local Market Updates (12× Per Year)
Simple emails or videos focused on:
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Their neighborhood
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Their price range
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What’s actually happening nearby
Relevance beats polish—every time.
✍️ Personal Notes & Touches (4× Per Year)
Handwritten notes, texts, or messages tied to:
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Life events
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Milestones
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Personal details
People work with agents who remember them.
🧠 The Truth
Your database is your insurance policy in any market.
Slow markets punish agents who rely on buying leads.
They reward agents who nurture relationships.
⚡ The Ultimate Takeaway
The 2026 Lead Generation Playbook is a return to fundamentals.
The plan fits on one 3×5 card. Put one on your desk, one in your car, and one on your nightstand. This is what will make—or break—your year.
Stop chasing funnels and gimmicks.
Focus on two things and execute them flawlessly:
1️⃣ Daily voice-to-voice Active Prospecting
2️⃣ Systematic, value-driven Nurture
Do this consistently, and income becomes the byproduct—not the pursuit.
🔥 Ready to Operate at a Higher Level?
If you want help installing these systems, mastering daily disciplines, and building predictable income:
👉 Partner with Tim & Julie Harris at eXp Realty
WhyLibertas.com/Harris
📲 Text Tim at 512-758-0206
👉 Or get daily coaching, accountability, and step-by-step systems inside Premier Coaching
PremierCoaching.com
Opportunity doesn’t wait.
And neither should you.
