The Real Estate Market Is Turning — Most Agents Will Get Caught Flat-Footed

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🚨 Most Agents Won’t Survive 2026

The 2026 real estate market will be a beast.
Most agents will struggle — but the winners already know what works.

Tim & Julie Harris share the exact playbook:

  • Proven lead generation

  • Repeatable systems

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Something changed in real estate this week — and most agents won’t notice until they lose a listing, miss a price reduction, or watch a deal fall apart.

Mortgage rates quietly slipped back toward ~6.15%. That small move was enough to wake buyers who had frozen at 6.75–7%. Showings are increasing. Negotiations are shifting. Buyer leverage is creeping back.

At the same time:

  • Sellers are rethinking how to protect 2–4% mortgages at closing

  • Creative thinking around assumptions, wraps, and low-rate preservation is growing

  • Institutional buyers are facing new political scrutiny

  • Compass continues aggressive consolidation while others stall

  • Inventory is rising year over year

  • Roughly 1 in 3–4 listings is now cutting price

  • Days on market are stretching in many markets

The uncomfortable truth:
This is no longer a market that carries agents.
It’s a market that exposes them.

Buyers have options. Sellers are getting sharper. And agents who don’t understand market nuance, pricing psychology, and negotiation are already falling behind.

If you sell real estate, this episode isn’t optional.


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