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Most agents don’t struggle because they lack motivation.
They struggle because their financial goals aren’t structured to produce income.
Setting a goal like:
“I want to close 40 transactions this year.”
…sounds productive.
But it doesn’t tell you what you must do daily to make that happen.
And that’s where most agents lose control of their income.
The Core Problem: Transaction Goals Don’t Create Activity
Transaction goals are outcomes.
Outcomes don’t tell you what to do today.
If you don’t reverse-engineer your income into:
• Required GCI
• Required listings
• Required conversations
• Required daily standards
…your goal becomes a wish.
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Reverse Engineering Your Income
Step 1: Decide your net income target.
Step 2: Calculate required gross commission income.
Step 3: Determine average commission per closing.
Step 4: Determine listing-to-closing ratio.
Step 5: Determine required listing appointments.
Step 6: Determine required conversations per week.
Now you have control.
Conversation Goals > Marketing Goals
Most agents focus on:
• Social media
• AI tools
• Branding
• Funnels
• Busy work
Top agents focus on conversations with decision-makers.
Because conversations lead to listings.
Listings lead to closings.
Closings create income.
The Shift That Creates Predictability
When your financial goal becomes:
“I need 5 listing conversations per day.”
Instead of:
“I hope I close 3 deals this month.”
Everything changes.
That’s when income becomes predictable.
If you’re ready to build a listing-based business with predictable income:
🚀 Join Premier Coaching
👉 https://PremierCoaching.com
📈 Learn the Libertas coaching model
👉 https://WhyLibertas.com
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