Agents: Don’t Hibernate — Dominate December and Crush Your Q1 Goals

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How Smart Agents Plant Seeds Now for a Massive New Year Harvest

📣 December Isn’t Downtime — It’s Your Secret Advantage
Most agents treat December like a “lost month.”
They slow down, stop generating leads, and promise themselves they’ll “start fresh in January.”

Top producers know better.

December is one of the highest-opportunity months of the year for one simple reason:
While everyone else is slowing down, YOU stand out.

People are home.
People are reflective.
People are preparing for next year.

If you stay active, visible, helpful, and connected, you will walk into January with a full pipeline, warm leads, and scheduled appointments.

Here are 5 powerful, simple, momentum-building projects — now with added strategies to boost engagement and participation.

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1️⃣ The Wrapping Paper Project 🎁
A Harris Coaching classic — fast, fun, and wildly effective.

How to Build Your Holiday Pop-By
Buy 50+ rolls of wrapping paper
Add your card (hole-punched + ribbon)
Include a candy cane
Attach a Canva tag:
“Friends don’t let friends get wrapped up with the wrong agent!”

Where to Use It
🏠 Open houses
📞 Lead follow-up
🧑‍💼 Professional COIs
🚪 Door knocking
🏘 Targeted neighborhood searches
🧱 New build reps

Participation Boosters
To expand your reach and multiply your conversations:

🎬 Record a short video: “Delivering free holiday wrapping paper today — watch for me in your neighborhood!”
📸 Post photos on social as you deliver: “Wrapped and ready! Want one?”
📨 Email your database offering porch drop-off
🎄 Create a neighborhood flyer: “Free Wrapping Paper Drop — Compliments of Your Local Real Estate Advisor!”

This turns a simple pop-by into a full engagement campaign.

2️⃣ Holiday Open House or Parade of Homes 🎄🏡
Holiday open houses perform better than regular ones.
People love seeing decorated homes — and they’re out and about anyway.

Option A: Single Holiday Open House
Follow your open house checklist. Add:
Apple cider
Cookies
Holiday scent
Soft festive music

Option B: Holiday Parade of Homes
Hold 3–6 listings open at once — your own or by coordinating with other agents.

Participation Boosters
To drive higher turnout:

🎬 Film a 20-second personal invite video
📰 Send a press release to your local newspaper or community blog
📢 Boost a Facebook/Instagram event ($10–$25 goes far this time of year)
🗺 Create a holiday route map in Canva
👋 Encourage neighbors to invite friends
🎁 Offer a raffle: “Tour all 5 homes to enter!”

Real estate + holiday cheer = high engagement.

3️⃣ Host a Past Client / SOI Holiday Get-Together 🎉
You don’t need a huge budget or fancy venue.
December is the easiest month to gather people — they’re already in celebration mode.

Simple, Low-Cost Event Ideas
🍪 Cookie Exchange
🎁 Gift Wrapping Party
🍷 Wine Tasting
🎨 Kids Ornament Craft Night
🖊 Holiday Card-Making Party

Participation Boosters
To ensure a great turnout:

🎬 Send a personal video invitation to your list
📱 Text everyone a simple CTA: “We’re doing a holiday get-together — want an invite?”
🧑‍🤝‍🧑 Encourage guests to bring a friend
🥧 Make it a potluck-style event
🏠 Position it as a client appreciation event

Personal invites dramatically increase attendance.

4️⃣ Host or Sponsor a Toy Drive 🧸❤️
This creates goodwill, visibility, and deep community connection.

Two Approaches
A. Sponsor an existing drive:
Toys for Tots
Schools
Fire stations
Churches
Community centers

B. Create your own drive:
Choose a neighborhood, building, or school.

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Participation Boosters
Take your toy drive to the next level:

📰 Send a press release
📸 Share progress photos: “We’re halfway to our goal!”
🚗 Offer porch pickup (people LOVE this)
🏷 Flyer drop: “Toy Drive This Saturday — Porch Pickup Available!”
🎬 Shoot a quick video explaining your mission
🧑‍🤝‍🧑 Partner with local businesses as drop-off locations

The more visible your drive is, the more people will donate.

5️⃣ Organize a Holiday Food Drive 🥫🎁
Food insecurity spikes in December — making this an ideal project to support your community and stay top-of-mind.

How to Run It
Partner with local food banks
Promote porch pickup
Create a neighborhood route
Post updates on social
Thank every donor personally

Participation Boosters
Increase participation with:

📰 Press releases to community papers
🧑‍💼 Business partnerships for donation bins
📱 Social countdown posts
🎬 A heartfelt video invitation
📸 Donation progress photos
🏘 Flyer drops announcing pickup days

People WANT to give — you just need to make it easy.

🏁 Conclusion: December Momentum Creates January Closings
The agents who win Q1 are the agents who don’t disappear during the holidays.

By staying active all December long, you:

Stay visible
Stay valuable
Strengthen relationships
Generate referrals
Warm your pipeline
Plant seeds for spring
Hit January already in motion

December is not downtime.
December is planting season.

Show up.
Be helpful.
Be festive.
Be visible.

Your January, February, and March closings will thank you.

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