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The Playbook for Staying Relevant, Visible, and Helpful During Winter Chaos
🎙️ Why Crazy Winter Weather Creates Opportunity
When extreme winter weather hits, something unusual happens.
Everyone is home.
Roads are closed.
Schools are closed.
No one is going to work.
Distractions drop—and availability goes up.
This creates one of the best opportunities all year to reconnect with your database in a natural, non-salesy way. Extreme weather gives you permission to reach out, check in, and be useful.
This is the moment to:
Call and text your entire database
Ask how people are doing
See if they need anything
Show genuine care and concern
Be prepared before you start dialing:
Have local emergency numbers ready
Have your preferred service providers on hand
Be ready to make introductions, not sales pitches
Make a clear commitment:
Plan to be on the phone for the next 2–3 days while people dig out, find their driveways again, and deal with winter messes.
Pop-bys work especially well during moments like this because people are more receptive to help, comfort, and human connection. This isn’t about selling—it’s about staying present.
☕ 1. Hot Chocolate Stand in Your Neighborhood
Winter version of the classic lemonade stand
Set up a simple hot chocolate stand at your house
Post it on:
WhatsApp neighborhood groups
Expect:
Kids to show up
Parents to follow
Easy, organic conversations
This is a real-time community connection that people remember.
🧤 2. Snow Day Survival Kit (With Real Value)
Keep it practical and hyper-local
Include:
Hand warmers or a cocoa packet
A printed guide with local emergency numbers
Contact info for:
Power company
Town or county services
Plumber/electrician, etc
Your favorite teenager who removes snow from driveways
You’re positioning yourself as a connector and problem-solver, not a marketer.
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🕯️ 3. Cozy / Wellness Pop-By
Focus on calm after the chaos
Simple ideas:
Candle
Lavender sachet
Herbal tea
Best for:
Past clients
Sphere
Thoughtful, appreciated, and never salesy.
🌴 4. Meditation Pool / Winter Reset Get-Together
This has become ‘a thing’ at your local recreation centers and fitness clubs
No agenda:
Quiet
Warm
Great connection and chill get together.
This reinforces a lifestyle-focused, relationship-first brand.
❄️ 5. Why This Works Long-Term
Extreme weather creates emotional memory
People remember who checked in
People remember who helped
People remember who showed up
These moments don’t create instant transactions—but they compound trust, which is what drives future listings, referrals, and repeat business.
🔑 Conclusion: Show Up When It’s Easy to Hide
Most people pull back during chaos.
Smart agents lean in.
Winter storms don’t slow your business down unless you let them. In fact, they create rare windows where attention is available, conversations are welcomed, and genuine connection matters more than clever marketing.
If you:
Pick up the phone
Check on people
Be useful
Stay visible without being salesy
You won’t just get through winter—you’ll come out of it stronger, better connected, and top of mind when the market heats back up.
That’s how smart agents play the long game.
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