The 10 Listings in 90 Days Plan: How Real Estate Agents Can Win the Rest of 2026

Your Best Opportunity of 2026 Is Happening Right Now

Most real estate agents think the year is winding down.

They’re wrong.

According to Tim and Julie Harris, the second half of 2026 may be one of the greatest listing opportunities agents have seen in decades. With expired listings increasing across many markets and more sellers struggling to get homes sold, agents who know how to prospect and generate listings can build massive momentum heading into 2027.

The question isn’t whether opportunity exists.

The question is whether you’ll take action.

Why This Matters

Many markets are seeing an unusually high percentage of listings fail to sell. As inventory builds and homes spend more time on the market, sellers are becoming increasingly frustrated with agents who lack the skills needed to navigate a changing market.

This creates a unique opportunity for agents willing to focus on listings, prospecting, and proactive lead generation.

The agents who build inventory now will create momentum that carries into next year while competitors slow down or quit altogether.

Key Takeaways

  • Expired listings represent one of the biggest opportunities of 2026
  • Listings create predictable and duplicatable income
  • Every agent must know their “Magic Number” of active listings
  • Momentum matters more than motivation
  • Fear is the biggest obstacle to prospecting success
  • Real estate success comes from conversations, not passive marketing
  • The second half of 2026 can determine how 2027 starts

Main Points

1. Expired Listings Are Creating Massive Opportunity

Many sellers are discovering that their homes aren’t selling as easily as they expected. This creates an enormous pool of potential listing opportunities for skilled agents willing to reach out and provide solutions.

2. Know Your Magic Number

Every agent should calculate exactly how many active listings they need to maintain their desired income.

Once you know the number, your business becomes simpler:

Build to the number.

Replace what sells.

Repeat.

3. Listings Create Leverage

Buyers require constant attention.

Listings create leverage.

A listing-based business gives agents more predictability, scalability, and long-term income stability.

4. Momentum Is Everything

Most agents slow down during the second half of the year.

The agents who continue building inventory during this period often start the following year with significant momentum and a competitive advantage.

5. Fear Is Holding Agents Back

Many agents avoid prospecting because they fear rejection.

The reality is that most of that fear is psychological, not practical. Once agents move through the discomfort and begin having real conversations, they discover that prospecting becomes easier and more productive over time.

6. Real Estate Success Requires Real Work

Passive marketing has its place.

But real estate remains a relationship and conversation business.

The agents who consistently speak with decision-making adults about buying and selling real estate continue to outperform agents who rely solely on passive lead generation.

Bottom Line

The rest of 2026 may be one of the biggest opportunities serious real estate agents have seen in years.

Expired listings are increasing. Competition is thinning. Many agents are losing momentum.

The agents who focus on listings, prospect consistently, and follow a structured plan can build a business that generates predictable income and long-term success.

This is exactly the type of mindset, accountability, and training serious agents receive every week through Libertas and Premier Coaching.


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⚠️ Opinions are my own and not the views of eXp Realty.

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