Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
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2025’s Real Estate Rollercoaster: Dodge the Career-Killers with THIS Mastermind! ????
Is 2025 hitting your real estate hustle like a rogue wrecking ball? You’re not imagining it—this market’s a BEAST! ???? Leads are playing hard-to-get, competition’s got claws, and clients are side-eyeing every move. For too many agents, the vibe’s less “top producer” and more “where’d my mojo go?”
But hold up—there’s a way to flip the script before its too late! ????
Join real estate rockstars Tim & Julie Harris for their Exclusive Mastermind Webinar—a no-BS, action-packed session where they’re sharing the secrets on how top agents are CRUSHING the 3 deadliest problems tanking careers in 2025:
???? Proven, Powerful Lead Gen Systems : Unlock strategies that pull in leads like moths to a flame—tailored for TODAY’S market.
???? Real Estate Systems That Stick: Get simple, repeatable playbooks to take back control and keep your pipeline POPPIN’.
???? Branding That Magnetizes: Learn how to make sellers swoon and pick YOU over the competition.
“Tim & Julie’s playbook TRIPLED my listings. Game-changer!” – Mike R., Top Agent ????
⏰ Only 177 seats left! This ain’t a fluffy seminar with recycled advice. No replays, no do-overs—just straight-up, market-specific solutions to get you UNSTUCK.
???? Snag your spot NOW: harrismastermind.com <——–
P.S. If you’re already obsessed with Tim & Julie’s podcast, brace yourself—these masterminds are next-level! Deeper insights, faster results, and a rocket boost to your career. Don’t sleep on this—reserve your seat before they vanish!
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A Strategic Guide for Real Estate Professionals
Pricing is one of the most important skills a real estate professional can master. In today’s market—where inventory is rising, buyer motivation is inconsistent, and interest rates are shifting—mispricing a property can be the difference between a successful closing and an expired listing.
Which would you rather have?
???? Secret: Be the listing agent when the listing sells!
Whether you’re pricing a new listing or guiding a buyer through an offer strategy, it’s time to sharpen your pricing skills. Use this guide to eliminate guesswork and build confidence in every conversation.
✅ Step 1: Know Your Subject Property
Pricing begins with understanding the property itself—and knowing how to compare it accurately to what’s happening in your local market.
Start broad, then narrow in. You’re not just pulling comps—you’re building a pricing strategy based on multiple data points.
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???? Use the following factors to define your search parameters:
- ???? Geographic Area:
For typical residential homes, keep comps within the same or competing neighborhoods. For rural or unique properties, expand to a 20-mile radius and consult your broker or an appraiser. - ???? School Districts:
In areas where schools matter, don’t cross school lines unless absolutely necessary. Know how your local schools stack up against each other. - ????️ Age of Home:
Stick with homes within ±10 years. If there aren’t enough comps, expand as needed. For older homes, note whether your comps are rehabbed, newly built infill, or original. - ????️ Condition & Curb Appeal:
Consider the age of the roof, HVAC, appliances, and other wear-and-tear factors. Has the property been updated or recently renovated? - ???? Size:
Don’t get too specific. For a 2,500 sq. ft. home, start with a range of 1,900–3,100 sq. ft., then narrow your search. - ???? Cost Per Square Foot:
Use this cautiously. Smaller homes often have a higher price per foot than larger ones. New construction pricing also differs from resale. - ???? Style & Uniqueness:
Is the home typical for the neighborhood, or does it stand out? Adjust accordingly for either advantage or drawback.
✅ Step 2: Gather Comparable Sales
Once your search parameters are set, it’s time to pull consistent comps across three categories:
- ✅ Sold – This is the true proof of value.
- ???? Pending – These homes attracted offers. Why?
- ???? Active – This is your current competition.
???? Track key metrics:
- Average list/sold/pending price
- Days on Market (DOM)
- Price reductions before going pending
- Incentives (from sellers or builders)
- Number of competing homes if you listed today
???? Pro Tip:
Preview the competition and pending homes. Tour nearby new construction. Call the listing agents of sold comps. This gives you insider insight no online comp analysis can replicate.
???? “When I previewed the active and pending homes in your neighborhood, I noticed yours is the only one with [unique feature]. That puts you in a strong position—if we price it right.”
Use this to position yourself as the expert in every listing presentation.
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✅ Step 3: Create a Strategic Pricing Plan
Once you’ve narrowed your price range using solid comps and boots-on-the-ground research, it’s time to lock in your strategy.
???? Your Action Steps:
- ????️ Use the NAR Script:
“According to the National Association of REALTORS®, if after two weeks or ten showings we don’t have a workable offer, we need to reposition the price to more accurately reflect market expectations.” - ???? Consider a Pre-Inspection:
Prevent price reductions due to post-offer surprises. - ????️ Prepare 3 Net Sheets:
One for high, medium, and low price scenarios so the seller understands the financial outcome of each. - ???? Ask for Help if Needed:
If your subject property is outside your comfort zone, lean on your broker, coach, or even an appraiser. - ???? Reality Check Against Active Listings:
How does your pricing compare to others with:- More/less square footage?
- A garage vs. none?
- Proximity to freeways, schools, or noise?
- Higher/lower walkability or lot size?
⚠️ Be honest with your sellers.
If the home backs to a power line or has a dated kitchen, the price must reflect that—even in a low-inventory market.
✅ Final Thought: Pricing Is Fluid
It’s not an exact science. Pricing isn’t a one-and-done decision. It evolves with:
- ???? Interest rate changes
- ???? New listings or solds nearby
- ???? Inventory (are there 10 homes just like yours, or only one?)
- ???? Economic shifts (layoffs, relocations)
- ???? Seasonal activity
Each Comparative Market Analysis sharpens your intuition. Every pricing conversation builds your confidence.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
???? Ready to Be the Agent Who Gets It Right Every Time?
✅ Stop guessing.
✅ Stop hoping.
✅ Start leading with facts, strategy, and confidence.
If you want to win more listings, keep more listings, and sell more listings—master pricing. It’s the one skill that can make or break your career.
???? Join us at PremierCoaching.com and become the listing agent everyone trusts.
You’ve got this—and we’ve got your back.
