🚨 How to Handle Mid-Listing Panic Like a Pro
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Let’s talk about the moment that tests every agent’s professionalism.
📝 The listing agreement is signed.
🏡 The home is live.
📉 Showings slow down.
Then the phone rings.
📞 “What’s going on? Why isn’t my home selling?”
Here’s the truth most agents miss 👇
When you use the Seller’s 12-Week Communication Plan we give our coaching clients, you dramatically reduce the chances of ever getting the dreaded “what have you done for me lately?” call.
Why? 🤔
✅ Expectations were set early
📊 Data was shared consistently
🧠 The seller already understands how the market speaks
That said, even with great communication, mid-listing panic can still happen — and that’s where your leadership matters most.
As we teach in Harris Rules:
🧘♂️ Be the Calm Authority
🚫 Don’t react emotionally
📈 Lead with facts
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1️⃣ 📊 The Data Diagnosis
Replacing Emotion With Reality
🎯 Goal: Acknowledge the concern, then immediately anchor the conversation in facts.
When sellers say:
❌ “Your marketing isn’t working.”
What they really mean is:
😬 “I’m nervous.”
You don’t argue feelings.
You replace fear with clarity.
🗣️ The Script (Tim & Julie Style)
“I understand your concern, and if I were in your position, I’d feel the same way. Let’s look at exactly what the market is telling us.”
“My role is to generate exposure and bring qualified buyers to your home. We’ve done that. You’ve had showings, which tells us buyers are aware of and interested in the property.”
“Here’s the key point: according to the National Association of Realtors, if a home has been on the market more than two weeks — or has had ten showings, whichever comes first — without an offer, the price has missed the mark.”
“That doesn’t mean we’re far off. It means the market is giving us feedback.”
🧠 Pricing Reality (Explain This Clearly)
👀 Strong showings, no offers:
You’re close. In most cases, the market is asking for a 3–5% adjustment to trigger offers.
⏳ Slow or no showings:
The market is telling you the price is too far above buyer expectations, and a more meaningful correction may be required.
🧾 “This isn’t opinion. This is how buyers behave in every market.”
2️⃣ 🔄 The Strategic Reset
Turning Feedback Into Action
🎯 Goal: Move immediately from diagnosis to leadership.
🚫 Doing nothing is not a strategy.
⏸️ Waiting is not a plan.
The solution is always the same:
📊 A new market analysis
🤝 A face-to-face meeting
🧭 A clear next move
🗣️ The Script (Clear and Professional)
“Based on the feedback we’re seeing, the next step is for us to meet in person.”
“I’ll bring an updated market analysis so we can look at what’s changed, how buyers are responding, and what adjustment makes the most sense.”
“From there, we’ll decide whether a modest price correction puts us exactly where buyers are — or whether a stronger move is needed to reposition the home.”
“Either way, staying exactly where we are won’t change the outcome.”
“Let’s get this back in front of the market the right way.”
🧩 Why This Works
✅ You don’t blame the seller
🚫 You don’t apologize for the market
🛑 You don’t debate emotions
📊 You lead with data, structure, and decisiveness
That’s what sellers are actually asking for when they call.
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⚡ The Ultimate Takeaway
😮💨 Mid-listing panic is normal.
📌 Your response should be predictable.
Great agents don’t argue with sellers.
They interpret the market.
📈 They set expectations early, communicate consistently, and when adjustments are needed, they handle them face-to-face with facts.
That’s how trust stays intact.
That’s how listings sell.
And that’s how professionals stay in control.
🔥 Ready to Operate at a Higher Level?
If you want help mastering pricing conversations, seller communication plans, and calm leadership when it matters most:
👉 Partner with Tim and Julie Harris at eXp Realty
🔗 https://WhyLibertas.com/Harris
📲 Text Tim at 512-758-0206
👉 Get daily coaching, scripts, the Seller’s 12-Week Communication Plan, and accountability inside Premier Coaching
🔗 https://PremierCoaching.com
⏰ Opportunity doesn’t wait.
🚀 And neither should you.
