Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
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2025’s Real Estate Rollercoaster: Dodge the Career-Killers with THIS Mastermind! ????
Is 2025 hitting your real estate hustle like a rogue wrecking ball? You’re not imagining it—this market’s a BEAST! ???? Leads are playing hard-to-get, competition’s got claws, and clients are side-eyeing every move. For too many agents, the vibe’s less “top producer” and more “where’d my mojo go?”
But hold up—there’s a way to flip the script before its too late! ????
Join real estate rockstars Tim & Julie Harris for their Exclusive Mastermind Webinar—a no-BS, action-packed session where they’re sharing the secrets on how top agents are CRUSHING the 3 deadliest problems tanking careers in 2025:
???? Proven, Powerful Lead Gen Systems : Unlock strategies that pull in leads like moths to a flame—tailored for TODAY’S market.
???? Real Estate Systems That Stick: Get simple, repeatable playbooks to take back control and keep your pipeline POPPIN’.
???? Branding That Magnetizes: Learn how to make sellers swoon and pick YOU over the competition.
“Tim & Julie’s playbook TRIPLED my listings. Game-changer!” – Mike R., Top Agent ????
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???? Snag your spot NOW: harrismastermind.com <——–
P.S. If you’re already obsessed with Tim & Julie’s podcast, brace yourself—these masterminds are next-level! Deeper insights, faster results, and a rocket boost to your career. Don’t sleep on this—reserve your seat before they vanish!
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In the fast-paced world of real estate, a shaky counter-offer can kill a deal faster than you can say “closing costs.” According to the National Association of Realtors (NAR), 68% of home sales last year involved at least one counter-offer, and with 2025’s market showing up to 30% more inventory (per Altos Research), mastering negotiation is non-negotiable for agents aiming for bigger commissions.
These eight proven counter-offer strategies—used by million-dollar agents—will empower you to turn weak offers into closed contracts, keep deals alive, and make 2025 your most profitable year yet.
HUGE Announcement: You will love this! Looking for the full outline from today’s presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today’s show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
1️⃣ Anchor Your Counter with Market Data and Net Sheets
???? Facts trump feelings in negotiations. Ground your counter-offer with a fresh Comparable Market Analysis (CMA) to validate your position. For example, if comps show homes closing at 101% of list price, say:
????️ “Based on these comps, we are countering at $X.”
This not only strengthens your case but helps the other agent justify your position to their client.
On the flip side, if homes are closing at 92% of list price, help your seller see the big picture by showing a net sheet.
✅ Success Secret: Always run a new CMA before advising a counter-offer. One of our coaching clients in Texas turned a dead deal around by doing exactly that—adjusting to a 93% list-to-sell ratio and saving the deal.
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2️⃣ Uncover Their True Priorities
???? Price isn’t always king. Ask the other agent:
????️ “What’s most important to your client besides price?”
Whether it’s a lease-back, fast close, or covering closing costs, knowing their real goals creates leverage. If the buyer wants a $10K seller credit, counter with $10K added to price.
✅ Success Secret: A well-qualified buyer offering below list price may be better than a sketchy full-price offer. Use the Ultimate Addendum (Premier/Elite Coaching) to confirm buyer strength—tri-merge credit, verified assets, employment, etc.
3️⃣ Defuse Emotions with Empathy
???? Emotional sellers kill deals. Calm them with:
????️ “I know this feels disappointing, but these buyers are trying to buy your home. Let’s focus on the ones who made an offer.”
Then redirect to a data-driven counter-offer. Use net sheets to show what they do get—not what they wish they’d get.
✅ Success Secret: Highlight positives—free 60-day leaseback? Favorable timelines? Remind them this isn’t just about price.
4️⃣ Close Gaps with a Split-the-Difference Strategy
???? If the buyer is at $480K and seller wants $500K, counter at $490K. This keeps the deal alive.
✅ Success Secret: NAR reports 45% of agents in 2025 closed using this strategy. Keep momentum going—don’t let a deal die without a counter.
???? A recent Elite Coaching client in San Diego salvaged a stalled negotiation using this method—and closed in 10 days.
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5️⃣ Push for Commitment with a Closing Question
???? When a seller stalls, ask:
????️ “What would happen to your plans if we accepted this offer as written?”
Then stay silent. This moves them from emotional to practical thinking.
✅ Success Secret: Use the Seller Prequalification script early to uncover their “why” for moving. No plan = no urgency.
6️⃣ Distinguish Lowball Offers from Market-Based Offers
???? Not all low offers are ‘lowball’. If comps now support the buyer’s offer, your price may need adjusting.
Set up automated market updates (as if you’re a buyer) in your own listing’s zip code. You’ll stay informed.
✅ Success Secret: In Premier Coaching, we teach agents to monitor showings vs. days on market. Fewer showings = pricing problem.
7️⃣ Stay Sharp with a Counter-Offer Cheat Sheet
???? Use this on every deal:
- Run a new CMA.
- Identify top priorities for both sides.
- Use empathy, then pivot to comps.
- Split price gaps when reasonable.
- Ask, “What happens if we accept this offer?”
- Never reject without a counter.
- Use the Ultimate Addendum to verify buyer strength.
✅ Success Secret: Consistency builds confidence. Keep this sheet handy for every negotiation.
8️⃣ BONUS: Play Offense Before the Offer
???? Pre-frame realistic expectations at your listing appointment. Discuss:
- Average list-to-sell ratios
- Common buyer requests
- Market volatility
Setting the stage now prevents disappointment later.
✅ Success Secret: One of our clients in Atlanta now includes this in her pre-listing packet—and seller stress has dropped by 80%.
???? Take Action Now
Don’t let weak offers cost you commissions! Counter strategically and skillfully.
Join Premier Coaching for the scripts, tools, and coaching you need to handle every offer like a pro.
???? PremierCoaching.com | DM us on X @TimAndJulie | Or text Tim directly to inquire about Elite, one-on-one coaching with Tim or Julie. 512.758.0206
and don’t forget to join us here: HarrisMasterMind.com
???? Counter everything. Keep the deal alive. Make 2025 your million-dollar year.